The Hyvää Suomesta (Produced in Finland) label

The Hyvää Suomesta (Produced in Finland) label

The Hyvää Suomesta (Produced in Finland) label is a voluntary designation of origin for Finnish packaged food products. The label is used by food industry companies operating in Finland that manufacture their products using Finnish ingredients. The Hyvää Suomesta – Produced in Finland label is owned by Ruokatieto Yhdistys ry (Finfood – Finnish Food Information association).

The Produced in Finland activities increase appreciation and demand for Finnish food. Our tasks include  
• maintaining awareness of the Produced in Finland label through our communications and by encouraging our members to use the label actively and communicate about it 
• maintaining appreciation of the Produced in Finland label by managing its use and supervision 

Criteria for use of the label

The Produced in Finland label may be printed on a food product package or label as a designation of origin provided any meat, fish, eggs and milk in the product is 100% Finnish and 75% of all the ingredients are Finnish. Products made up of a single ingredient must be 100% Finnish. In addition, the end product for sale must be manufactured and packaged in Finland. 

The Produced in Finland label is always printed either on the product package or package label. Ruokatieto Yhdistys / Finfood – Finnish Food Information association grants the producer or manufacturer the right to use the label only on food products that meet the criteria. The products are registered and the company audited on a regular basis.

The label is a designation of origin, highly appreciated in Finland 

The Produced in Finland – Hyvää Suomesta activities are the unique outcome of cooperation within the Finnish food industry.  The whole food production chain is involved: farmers, the industry, food industry employees, retailers and consumers.

The label is currently used by 350 food producers on approximately 12,000 products. Product categories vary from sausages to liqueur and everything in between. 

The label is recognised by more than 90% of Finns, and foods that carry the label are considered safe and of high quality. For many years now, the Hyvää Suomesta label has been one of the most highly appreciated brands in Finland. 

Ruokatieto Yhdistys (Finfood – Finnish Food Information)

Ruokatieto Yhdistys ry (Finfood – Finnish Food Information), the association that administers the Hyvää Suomesta label, is a Finnish non-governmental, non-profit inter-trade association that promotes food production and food culture in Finland. The association’s main objective is to raise awareness of food among Finnish consumers of all ages and promote the aspects of the food sector.

 In 2021, Ruokatieto Yhdistys has more than 350 members. The membership base comprises all companies that use the Hyvää Suomesta – Produced in Finland label, and other communities representing the Finnish food chain in industry, trade and agriculture.

Further information:
Ruokatieto Yhdistys ry (Finfood, Finnish Food Information) 
tel. +358 40 710 4170, hyvaasuomesta@ruokatieto.fi
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PS The label was designed by Professor Kyösti Varis. It depicts the Finnish national bird, the whooper swan, together with the Finnish flag. The label was first published in December 1993. In 2012, a new communication concept “Ruokaa omasta maasta” (Food from our own country) was added as text in the shape of a flag surrounding the original Hyvää Suomesta label.