Criteria for use

The Hyvää Suomesta label may be printed on the product package or package label of a food product that is manufactured and packaged in Finland and contains no less than 75 per cent Finnish ingredients. All meat, fish, eggs and milk used in the products must be 100 per cent Finnish, as must products made up of a single ingredient. The degree of Finnish origin of end products is calculated from the quantity of ingredients indicated by the production recipe; added water is not included as an ingredient.

The right to use the Hyvää Suomesta label is granted case-by-case for each qualifying product. The producer or manufacturer may only use the label on foods that meet the aforementioned criteria. The Hyvää Suomesta label shall always be printed either on the product package or package label.

The proper use of the label is supervised by audit, which shall be conducted by an external party. All new member companies that use the label shall be audited within one year of joining Ruokatieto Yhdistys ry and thereafter at three yearly intervals.

The label

The label was designed by Professor Kyösti Varis and depicts the Finnish national bird, the whooper swan, together with the Finnish flag. The label was first published in December 1993. A new communication concept “Ruokaa omasta maasta” (Food from our own country) was added  in 2012, comprising a flag shape that surrounds the original Hyvää Suomesta label. English and Russian versions of the Hyvää Suomesta label prepared in 2012 for export markets.